Consumer interest in sustainable food production offers opportunities for organic producers to highlight the benefits of their organic production practices to their customers. It also opens the door for organic businesses to explore sustainability practices that fall outside of the United States Department of Agriculture National Organic Program requirements. In the first half of this webinar, Lisa Spicka, associate director of SFTA will give a broad overview of the trends in sustainability and transparency in the food supply chain. Then, learn how organic companies have partnered with SFTA to create and implement innovative, sustainable business practices throughout their supply chain by using SFTA’s sustainably metrics and other resources.
Robin Foster, team leader for Responsibly Grown at Whole Foods Market Global Produce, will lead a discussion of the Whole Foods Market Responsibly Grown Program. Launched nationally in 2014, the program is part of Whole Food Market’s focus on improving transparency and sustainability in the supply chain as part of the larger drive towards satisfying consumer demand for socially and environmentally responsible farm products. Foster will review the basic “core” requirements for a produce or floral company doing business with Whole Foods Market. In addition, she will give an overview of the criteria required to be rated by Whole Foods Market as Responsibly Grown, highlighting how this applies to organic growers. Discussion will include how Whole Foods is planning to modify this program in the future, as well as areas where organic growers have an opportunity to push forward on sustainability practices. If your fresh produce or floral products end up on the shelves at Whole Foods Market, whether through direct sales or through brokers, distributors, or other means, the Responsibly Grown program applies to your operation.
Time will be reserved for questions from webinar participants.